Observers—ReadWrite included—have long expected Pinterest to get into the e-commerce business directly, instead of just driving traffic to retailers' websites.
Today's the day when Pinterest CEO Ben Silbermann and other executives will announce it. How do I know? Because I'm at a press event at Pinterest headquarters, and I happened to read a copy of a speaker's script left lying on the floor before an event staffer whisked it away.
Pinterest is announcing a product called Buyable Pins, which builds on Pinterest's existing Rich Pin features. Rich Pins allow websites to populate Web pages with details that Pinterest's crawlers can easily read. When an item is marked up correctly with Rich Pin data, Pinterest will add information like price and discounts to a page that a Pinterest user creates when he or she pins it to a board.
Shopify appears to be a partner. That e-commerce site builder has already purchased Google ads against the term "Buyable Pins" which takes people to a page explaining how to sell items on Pinterest.
According to the script ReadWrite reviewed, Stripe is Pinterest's payments processor.
The introduction of Buyable Pins isn't a huge surprise. Tim Kendall, Pinterest's head of partner products, revealed mockups of "buy buttons" at EmTech Digital, a conference in San Francisco produced by MIT Technology Review, on Monday. At the time, though, he said that the buttons were "coming soon."
We'll update with more details from the event.
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